These two people are what I call the ultimate dickhead sports fan. I can't believe a little kid who's balling his eyes out can be ignored unintentionally, so they just didn't care. They probably didn't know the Rangers existed in the Dallas-Fort Worth area until 2010. There was a happy ending for the kid as he ended up getting a ball from someone in the Rangers bullpen, according to the YES telecast. However, since those two didn't give him the ball, they have to pay.
My punishment: they will always have the proverbial foul ball taken away from them for the rest of their lives. If they find a parking spot, I want someone to steal it. If they're in line at the grocery store, I hope the clerk closes his/her register when it's their turn. If they are in line for a movie, I hope the movie they want to see gets sold out. Anything to make the rest of their lives inconvenient. All I can think of George Constanza yelling "you know, we're living in a SOCIETY". Someone tell those two that.